A feed engine for scaled Shopify stores. It syncs your whole catalogue across every market, then computes real margin, stock cover and ad performance per SKU and writes them into the feed — so every bid is a profit decision, not a guess.
Most tools stop at the field map. RocketFeed starts where they stop.
Takes your Shopify title and drops it into the Google title. Same string in every market, no idea what anything costs, priced per product on someone else's subscription. It lists your catalog.
Runs on data only you have — true cost per SKU, sell-through speed, earnings per click — and turns it into the labels Google bids on. It ranks your catalog by profit. And it's yours: flat cost, no per-SKU meter.
Pulls your catalog through GraphQL Bulk Operations — cost, market prices, and per-locale translations, up to five markets in parallel.
Localizes copy, prices, and colors per market, gives each variant its own images, folds in material and compatibility, and validates identifiers — with margin and performance labels layering in as you enable them.
Builds one Google Shopping feed per market, with the right currency, language, market-domain landing links, and per-market shipping.
Serves compressed feeds for Merchant Center to fetch on each market's own schedule — built by a cron ticker, never a timed-out browser tab.
Pulls your whole catalogue through Shopify’s GraphQL Bulk Operations and streams it straight to the feed — no product-by-product crawling. The result: roughly 100,000 SKUs in about three minutes, where crawl-based apps take hours. Built for 200,000 SKUs across 13 markets, not a few thousand.
Contextual catalog prices per market, plus per-locale titles, descriptions, and even option values — so a German feed reads Schwarz, not Black, and prices match the landing page.
Reads your theme's alt-tag convention to give every variant its own photos — the blue strap shows blue, never the black one. Shared shots stay shared. No mis-tagged carousels.
Per-product material from your metafields, device compatibility folded into descriptions for search, GTIN validation, apparel fields, and free-shipping thresholds per market.
Lives in your Shopify admin, gated by Shopify session tokens — being logged into your store is what grants access. Configure from any browser; nothing to install.
Each market builds on its own interval from a lightweight cron ticker — hourly to daily — or queue any feed to rebuild on the next tick. No timeouts, no babysitting.
Items live, on-sale share, out-of-stock, missing images or GTINs, and per-market build trends — a dashboard that flags feed problems before Google does.
Preview any market's real output, field by field, with image thumbnails — verify a build is correct before Merchant Center ever fetches it.
Lock feeds behind a secret token so your catalog isn't public, and get emailed or Slack-pinged the moment a build fails — backed by an in-app generation log.
Joins your Google Ads spend and conversions back to each SKU by offer ID, per market, and buckets it against your breakeven ROAS — hero · profit · marginal · loss — as labels the bidder acts on.
Writes each product's Shopify collection into a custom label, so Shopping and Performance Max asset groups can be segmented and bid by category.
Plus. Turns every built feed into a Google Ads DSA / Performance Max page feed — deduped by product page, tracking stripped, labelled by category and performance. One per market, auto-refreshed.
Pro. Per-SKU and per-market overrides and exclusions — force a title, pin a category, drop a product from one market — with an in-app editor. Your supplemental feed, without the spreadsheet.
Takes Shopify's cost per item and computes real gross margin for every market — VAT removed at each market's own rate, cost converted at yours. A market whose tax treatment isn't known is skipped rather than guessed at.
One number, 0–100, weighing demand, margin, stock cover and trend — each clamped to a range you set, so 500 days of cover can't dominate and a slow seller doesn't collapse to zero. Every build reports whether your ranges actually separate the catalogue.
Pulls disapproval reasons back from Google and maps every one to the exact SKUs and markets affected — so you fix causes in the feed instead of hunting symptoms in Google's console.
Joins live sell-through to each SKU and computes days of cover from current Shopify stock at build time — so the label is right the moment stock moves, not once a night.
Join any product metafields into one value — master category > make > model — and write it to product type or a label. Your PIM taxonomy, in the feed, without a spreadsheet.
Most feed tools are field-mappers you rent by the SKU. Here's what changes when the feed is built from your live data and tuned to your margins.
Fair play: a standard app still wins if you need many channels out of the box — Meta, Bing, Amazon — with zero maintenance. RocketFeed is built for operators who live in Google Shopping at scale and want the margin edge more than the breadth.
Google gives every product five custom label slots and no way to fill them. RocketFeed computes more than five things worth bidding on — you choose which five ship, per store.
Shopify Plus pricing reflects multi-market scale — separate domains, currencies and languages across many storefronts. Fully hosted and managed by us — nothing to install. Prices in EUR, excl. VAT.
A feed pipeline built from your live data, tuned to your margins, and run for you.
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